You
are taking over the management of a manufacturing company which produces
electronic sensors. Times are not good for your company. Over the past few
years the organization has lost focus, not invested in continuing operations
and not reacted to changing market demands.
Every area of your company can and will need improvement! The company will
need a steady hand to establish a clear business direction and ensure the
assets are in place to achieve market domination.
Products will need innovation; depth in key markets will need to be developed.
Marketing initiatives will need to be re-vitalized; pricing and cost structures
must be addressed. In short you must define where you company is going,
how you will get there and what measures of success will you benchmark against.
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