About Us Capsim Management Simulations is a global leader in developing and delivering business simulations that prepare practicing and aspiring business people to run profitable businesses. Our programs create rich learning experiences that give participants, whether in an academic or corporate setting, the opportunity to practice the skills and build the business acumen that are behind today’s successful companies. More than 550,000 participants at 500 schools and corporations have built their business acumen through Capsim learning experiences.

Founders

Craig Watters
CEO and co-owner
Craig Watters worked with Dan Smith to build the Capsim simulation prototypes while also a student at the Kellogg School of Management. Craig has more than 25 years’ experience using modeling and simulations in the development and delivery of executive education programs.

Craig works with the Capsim team of instructors to tailor the simulations and learning experiences to meet the needs of corporate audiences. He works with executives, managers and supervisors at General Electric, Samsung, Allstate, Caterpillar, Discovery Europe and more to create dynamic face-to-face and Internet-based learning experiences.

Craig has taught at both the undergraduate and graduate levels and is currently adjunct professor in the Kellstadt Graduate School of Business, DePaul University. He received his MBA in finance and decision sciences from the Kellogg School of Management, Northwestern University in finance and decision sciences and his PhD in industrial engineering from Northwestern University.

History
Dan Smith founded Capsim Management Simulations in 1985 as a provider of business education and training for business executives. The company entered the academic arena in the 1990s, taking advantage of the Internet expansion to reach business professors and their students. Capsim continues to develop new programs and simulations to support the needs of instructors and aspiring and active business people around the world.

 

Capsim Management Simulation Co-Founders
Craig Watters and Dan Smith

Dan Smith
President and co-owner
Dan Smith is the architect behind the Capsim simulation library. He began writing business simulations as an MBA student to hone his own learning and subsequently published the results. These simulations served as the starting point for the Capsim library.

Dan brings more than 20 years of experience in building and using interactive business models to leading business schools that include the Haas School of Business, University of California, Berkeley; Kellogg School of Management, Northwestern University; Hankamer School of Business, Baylor University; and Kellstadt Graduate School of Business, DePaul University. Day-to-day, he leads a team of business and learning specialists in continually enhancing and adding to the tools that help instructors deliver powerful learning experiences. He also conducts train-the-trainer seminars to help instructors build their skills in enriching classroom and online experiences for today’s savvy learners.

Before founding Capsim, Dan taught executive-level business management at the Kellogg School of Management, Northwestern University, where he also earned his MBA in management. He continues to serve as visiting professor at the Kellstadt Graduate School of Business, DePaul University.