about us
Capsim is a global leader in business simulation technology and services. Our programs are designed to teach business acumen in any learning environment. Capsim simulations create rich learning experiences that give corporate and academic participants the opportunity to practice the skills required to run successful companies in today's world.
In partnership with academic faculty and corporate learning officers, Capsim helps companies and institutions deliver effective, engaging and comprehensive teaching programs worldwide. The numbers of participants impacted by Capsim simulations exceed 550,000. This creates a rich database of learning nuances we pass on to our clients in the form of advanced thought leadership, industry best practices and improved products.
our history
President Dan Smith and CEO Craig Watters founded Capsim in 1985 after building simulation prototypes while students at Kellogg School of Management. Dan wrote business simulations as an MBA student in order to hone his learning. He published his results, which became the starting point for the Capsim simulation library.
Capsim initially provided business education and training to executives. Taking advantage of the internet expansion in the 1990's, the company entered the academic arena to reach business professors and their students. The company continues to develop new programs and simulations to support the needs of both instructors and aspiring business people around the world.
Capsim was the first to offer real-world online business simulations for corporate training and academic curricula. Some of our firsts include:
- Building a simulation-based assessment tool for individual, class, curriculum and accreditation benchmarking
- Integrating case studies and various business models with online simulation technology for customized learning programs
- Engaging +100,000 users worldwide annually
- Providing comprehensive, expert live support for all instructors and students
- Growing an active global user community to consistently build and improve an application and business case library
- Introducing a fail-safe technology platform of mirrored servers for maintaining zero downtime
our mission & vision
Our mission is to be at the forefront of today's business education solutions, shaping the development of leaders through the most advanced simulation technology, products and services. We seek to create exceptional, measurable learning environments while providing real data to substantiate learning concepts.
Our vision is to be a powerful ally and partner in the education and training field, bringing theory to life and providing thought leadership to both academic and corporate communities.
our approach
Our belief is that people learn best by doing. Successful businesses utilize the power of people, ideas and capital to create business strategies that engage the market and shape business results. When individuals and teams are immersed in true to life competitive business environments, their comprehension is heightened by harnessing multi-dimensional learning faculties. Through creating a strategy immersion experience, we provide participants with a more realistic environment than can be taught through case studies or board games.
In over 25 years of running business simulations, we've come to believe the best simulation will focus on analysis, team building and critical thinking skills developed and applied while turning a struggling company into a successful, profitable business that faces off against dynamic competition. Simulations customized to specific industries tend to cause participants to focus more on what they see as flaws of the simulation (based on their own knowledge of the industry), rather than learning how to run a business.
our clients
Whether in the academic or corporate arena, our clients look for measurable results.
Academic Clients
More than 85,000 university and business school students participate yearly in Capsim business simulations, with more than 2,000 professors running them in their classes. Our academic clients want to make a difference in the business world and the future of their students. They are looking to instill them with confidence and validation that they have what it takes to go up against the best and perform right out of the gate. With today's colleges and universities increasingly outcomes-focused rather than grades-focused, our professors are seeking ways to create more high touch experiences and build interactional encounters with their students.
Corporate Clients
Our corporate client roster includes some of the biggest names in the Fortune 500 and touches all major industries, from manufacturing and consumer packaged goods to banking, entertainment and telecommunications. Our clients are looking to identify and develop future leaders, while fostering a strategic focus across the organization, cultivating a competitive spirit and building cohesive teams.
our people
Our people come from the finest academic institutions and corporate environments. They are dedicated to improving the student interface and providing the best experience possible for our clients. They are also passionate about building better business people through the development of tools and simulations that make the learning experience comprehensive and measureable.