Foundation in the Classroom
In the classroom, Foundation is ideal for introductory courses in business, finance, management and marketing. It is sophisticated enough for MBA and advanced courses where time for the simulation element of the course is limited or when instructors wish to present a refresher course in finance or management. It is also clear and simple enough for high school seniors to use in business electives.
At the university and college level, Foundation is uniquely appropriate for all courses where a holistic understanding of business – above and beyond the primary focus of the course – is critical. With its emphasis on finance and the integration of individual business units, Foundation provides a solid framework for understanding business processes and decision-making.
In Accounting courses, for example, Foundation provides practical experience in the way accounting rules provide the ‘score sheet’ that measures outcomes across all phases of corporate decision-making: R&D, Marketing, Production, HR and Finance. When a student’s simulated company becomes bankrupt, it’s more than just red ink on a page: it’s personal.
In Engineering schools, Foundation introduces technical experts to the business framework within which their designs and ideas need to fit to be commercially successful. And in Marketing, decisions on product, pricing and promotion can be experienced within the context of other competing demands from the production, design, finance and human resources departments.
In each course, Foundation allows balance sheets, income statements and cash flow statements to shift from tables of numbers to understandable descriptors of real situations and events that students experience first-hand as a management team. Financial ratios, from Return on Sales to Asset Turnover can be taught via examples direct from the simulation experience so the learning is more than just intellectual, it’s experiential.
My participation in your simulation was one of the high-points of my college career. It was both memorable and highly educational. Even though my team was far from victorious against the competition, you have my thanks for the experience.
Ball State University
Call a member of the Capsim Curriculum Specialist team for ideas on integrating Capsim into your classroom. Conducted live over the Internet and telephone, a one-to-one demonstration is tailored to address specific questions and areas of interest. In less than an hour, professors, instructors, or academic administrators experience first-hand how easy it is to set up and run the simulation and how rewarding it can be for their students.
For more information on how to add the Foundation business simulation to business courses, request a
Or, contact Capsim at: 877-477-8787
(847-501-2888 for callers outside the US and Canada)
for more information.