Tip: An online interactive version of the Situation Analysis is available from the menu on the left (a second login might be required).

The Situation Analysis will help your company understand the current market conditions and how the industry will evolve over the next eight years. There are five parts:

• Perceptual Map
• Industry Demand Analysis
• Capacity Analysis
• Margin Analysis
• Consumer Report

The analysis can be done as a group or you can assign parts to individuals and then report back to the rest of the company.

Click the "Print Topic" button in each analysis to print that section.

These exercises require The Capstone® Courier industry newsletter for Round 0. The Courier is available from two locations:

• On the website, login to your simulation then click the Reports link;
• From Capstone.xls, click Courier in the menu bar.

Tip: The Courier displays “Last Years Results,” for example, the Courier available at the start of Round 2 will display the results for Round 1. The Courier available at the start of Round 1 displays the results for Round 0, when all companies have equal standing (if you access the report from the website, use the Round 0 Courier to complete the Situation Analysis).