High End Segment Buying Criteria
High End customers seek cutting-edge technology in both size and performance.

• Ideal Position, performance 8.9 size 11.1– 43% of decision
  
• Age, 0 years– 29% of decision
  
• Reliability (MTBF), 20,000-25,000– 19% of decision
  
• Price, $30.00-$40.00– 9% of decision

Performance Segment Buying Criteria
Performance customers seek high reliability and cutting edge performance technology.

• Reliability (MTBF), 22,000-27,000– 43% of decision
  
• Ideal Position, performance 9.4 size 16.0– 29% of decision
  
• Price, $25.00-$35.00– 19% of decision
  
• Age, 1 year– 9% of decision

 Size Segment Buying Criteria
Size customers seek cutting edge size technology.

• Ideal Position, performance 4.0 size 10.6– 43% of decision
  
• Age, 1.5 years– 29% of decision
  
• Reliability (MTBF), 16,000-21,000– 19% of decision
  
• Price, $25.00-$35.00– 9% of decision