The criteria from the year prior to Round 1 (Round 0) display below. Price ranges in all segments drop $0.50 per year. For example, in Round 1 the Traditional price range will be $19.50-$29.50, next year it will be $19.00-$29.00. Positioning criteria also change each year. Age and reliability (MTBF) criteria remain the same year after year.
Traditional Segment Buying Criteria Traditional customers seek proven products using current technology.
Age, 2 years– 47% of decision
Price, $20.00-$30.00– 23% of decision
Ideal Position, performance 5.0 size 15.0– 21% of decision
Reliability (MTBF), 14,000-19,000– 9% of decision
Low End Segment Buying Criteria Low End customers seek proven products, are indifferent to technological sophistication and are price motivated.
Price, $15.00-$25.00– 53% of decision
Age, 7 years– 24% of decision
Ideal Position, performance 1.7 size 18.3– 16% of decision
