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Positioning Print
Topic Contents
Positioning
Positioning Preferences
Segments Move Over Time
Product Improvement
A Real-World Perceptual Map
Positioning Preferences

Image
Figure 2.2 Beginning Segment Positions: As the years progress,
the segments will move or drift apart at different speeds toward the lower right.

Each market segment has a different positioning preference. Therefore, each segment demands sensors that are positioned in different parts of the map. Low End customers want slow performing products that are large in size. They want products that fall inside the set of circles to the upper left in Figure 2.2. High End customers want products that are fast performing and small in size. They want products that fall within the set of circles to the lower right.