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Page 3 of 5 Segments Move Over Time Over time, customers want products that are smaller and faster. This causes the segments to move or drift a little each month. As the years progress, the drift becomes significant. Figure 2.3 shows the location of the market segments at the end of the first year; Figure 2.4, at the end of the eighth. | 
Figure 2.3 Segment Positions at the End of Year 1 and the Beginning of Year 2: The segments move each month. The arrows indicate the distance each segment has drifted over a 12 month period. | | 
Figure 2.4 Segment Positions at the End of Year 8: Very little overlap remains. |
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