Beyond the simulation, perceptual maps can be used to plot almost any two product characteristics. Here’s an example: Most new car dealers sell extended warranties. The arrow in the figure below points to a location on the perceptual map where a standard 36 month, 36,000 mile warranty ends. The green area indicates the locations where customers have the strongest interest in added month/mile combinations. Few customers want 12 month 100,000 mile warranties (not many people drive 100,000 miles in 12 months) or 60 month 15,000 mile warranties (most people drive farther than 15,000 miles over a five year period).