Each segment sets price guidelines. For example, Low End customers will not pay High End prices. Segment price expectations correlate loosely with the segment’s position on the perceptual map. Segments that demand higher performance levels and smaller sizes are willing to pay higher prices.
Sensors priced $5.00 above or below the segment guidelines will not be considered for purchase.

Each segment sets guidelines for Mean Time Between Failure (MTBF), the number of hours a sensor is expected to operate before it malfunctions.

Sensors with MTBFs 5,000 hours or more beneath the segment’s guidelines will not be considered for purchase.

Tip: The price criteria for the previous year and reliability criteria are listed in the segment analyses in The Capstone® Courier.