In the fine cut, product success is based on how appealing it is to the intended segment’s customers. A sensor’s appeal is driven by the monthly Customer Survey Score (the December survey score is published in The Capstone® Courier segment analyses). Each month, segment sales are determined by product survey scores. If a product is not available in sufficient numbers, other products with lower scores may outsell it.

A product’s survey score starts with how well it satisfies the segment’s buying criteria: Positioning, Price, MTBF and Age. Awareness and Accessibility also affect survey scores.