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Advanced Marketing Print
Topic Contents
Advanced Marketing
Promo Budget
Target Segment
Print Media
Direct Mail
Web Media
Email
Trade Shows
Sales Budget/Outside Sales
Inside Sales and Distributors
Sales Channel Effectiveness
Competitive Intelligence Reports
Time Allocations
Competitive Intelligence Reports

Companies have the option of purchasing a Competitive Intelligence Report for each segment.

The reports are available in the round following their purchase. They then display the data for the round in which they were purchased.

Buy the reports this year, view the information next year. 

As the name implies, the reports detail the marketing activities for all companies in that segment. Each report costs $150,000. Purchased reports can be viewed from the Marketing submenu or the Courier menu in Capstone.xls. Reports can be printed from the Courier menu (select Print All Marketing Reports).

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