For each product, enter the budget in thousands you wish to spend in Print Media — industry-related magazines and newspapers.

Your staff will optimize Reach and Frequency for whatever dollar amount you choose.

Potential Reach varies by segment:

• Traditional — Good
• Low End — Good
• High End — Poor
• Performance — Poor
• Size — Fair

Diminishing returns apply — as the number of ads increases, each ad produces smaller gains in message retention and leads. Beyond $700 thousand per product, the cost to gain additional awareness becomes prohibitive.