Enter your Direct Mail budget in thousands for each product. Campaigns send one piece of literature about your product to a purchased mailing list. Lists are selected on the basis of SIC code, job title, and similar factors.

Potential Reach varies by segment:

• Traditional — Good
• Low End — Good
• High End — Fair
• Performance — Poor
• Size — Poor

Diminishing returns apply — as the number of mailings increases, each mailing produces smaller gains in message retention and leads. Beyond $800 thousand per product, the cost to gain additional awareness becomes prohibitive.