For each product, enter your budget in thousands for a Email campaign. An Email campaign is similar to Direct Mail. You purchase a list from a marketing company, and they send an email on your behalf to a targeted list (job title, SIC code, etc.) Readers are invited to respond directly or click a hyperlink to your website.

Potential Reach varies by segment:

• Traditional — Poor
• Low End — Poor
• High End — Fair
• Performance — Good
• Size — Good

Response rates vary with the caliber of the list and the frequency. Diminishing returns apply – as the number increases, each campaign produces smaller gains in message retention and leads. Beyond $600 thousand per product, the cost to gain additional awareness becomes prohibitive.