Trade Shows allow you to meet face to face with your customers in a convention-like setting. Enter your budget in thousands for trade shows. Potential Reach varies by segment:

• Traditional — Fair
• Low End — Fair
• High End — Good
• Performance — Fair
• Size — Poor

Diminishing returns apply. As the number of shows increases, each show produces smaller gains in message retention and leads. Beyond $300 thousand per product, the cost to gain additional awareness becomes prohibitive.