The Marketing Budget Detail screen allows companies to allocate their Sales Budget among three different sales channels. Projections of the upcoming round’s accessibility display in bar a chart at the bottom of the screen.

Outside Sales

Enter the number of salespeople and manufacturers reps in your outside sales force for each segment. The outside sales force meets the customer in face-to-face sales calls. Each salesperson costs $125,000, which includes salary, commission, travel and support.

Diminishing returns in a segment is reached at 12 salespeople. For example, if your company is in all five segments, you would reach diminishing returns at 12 salespeople in each segment, for a total of 12*5 = 60 salespeople, and a total outside sales budget of 60 x $125,000 = $7,500,000. However, if your company only offered products in Traditional and Low End, you could only benefit from a total of 24 salespeople.