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Page 1 of 2 The Consumer Report will help the Research & Development Department understand the need to design quality products and the Marketing Department the importance of adequate pricing, sales budget and promotion budget decisions.
You will need the Buying Criteria from the Segment Analyses in the Round 0 Courier and the Production Analysis in the Round 0 Courier. Enter your answers in Form 5, using a G for Good, F for Fair and P for Poor. Price: Award a Good if your product’s price is in the bottom third of the expected price range, Fair if it is in the middle third and Poor if it is in the top third. You can find the price in the Production Analysis. Reliability: Award a Good if the MTBF specification is in the top third of the range, Fair if it is in the middle third and Poor if it is in the bottom third. Age: Award a Good if the age on December 31 is within 0.5 years of the ideal age, Fair if the age is 0.6 to 1 year and Poor if the age is beyond 1 year. Positioning: Award a Good if your product is within 0.5 units of the segment’s ideal spot, Fair if it is 0.6 to 1.5 units away and Poor if it is beyond 1.5 units. Awareness: Award a Good if your product’s awareness exceeds 80%, Fair if it is 50% to 80% and Poor if it is below 50%. Accessibility: Award a Good if your product’s accessibility exceeds 80%, Fair if it is 50% to 80% and Poor if it is below 50%. In the Overall row, give your products a Good only if the top two attributes in the Buying Criteria rate Good, and if the awareness and accessibility ratings are at least Fair. Tip: The December Customer Survey scores are driven by the criteria in Form 5.
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