Strategy

Concentrating on the High End, Traditional, and Low End segments we will gain a competitive advantage by keeping R&D costs, Production costs, and raw materials costs to a minimum, enabling us to compete on the basis of price. Our product life cycle focus will allow us to reap sales for many years on each new product we introduce into the High End segment. Products will begin their lives in the High End, mature into Traditional, and finish as Low End products.

Vision Statement

Reliable products for mainstream customers: our brands offer value. Our primary stakeholders are bondholders, stockholders, customers, and management.