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Broad Cost Leader Print
Topic Contents
Broad Cost Leader
Tactics

Strategy

Maintaining a presence in every segment. We will gain a competitive advantage by keeping R&D costs, Production costs, and raw materials costs to a minimum, enabling us to compete on the basis of price. Our Cost Leader orientation will allow us gain a competitive advantage based upon low prices. Our products will keep pace with the market, offering improved size and performance. We will price below average. We will increase automation levels to improve our margins and to make it acceptable to run second shift/overtime.

Vision Statement

Low priced products for the industry: our brands offer solid value. Our primary stakeholders are bondholders, customers, stockholders and management.