Regarding the trade-offs with other performance measures, we are reducing assets slightly (at a minimum, sharply limiting asset growth) . Profits are zero. Dividends are zero. Stock and bond issues are avoided. As depreciation accumulates, we pay down debt.

The implications for other performance measures include:

1) ROE: Falls to zero.

2) ROS: Falls to zero.

3) ROA: Falls to zero.

4) Stock price: Falls.

5) Market cap: Falls.

6) Cumulative profit: Falls.

7) Market share: Increases.

It is easy to see that when used alone, emphasizing asset turnover is destructive. A board of directors would never impose it alone, but when teamed with a profit oriented measure, it is an important indicator of company health. For example, asset turnover multiplied by return on sales determines return on assets:



This is the same equation using the defining ratios: