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1 Executive Overview Print
Topic Contents
1 Executive Overview
1.1 Research / Development
1.2 Marketing
1.3 Production
1.4 Finance
1.5 Company Success

1.3 Production

Each product has its own manufacturing line. For each product, the Production Department:

  • Schedules production runs to supply enough units for sale based on the Marketing Department's forecast minus inventory;
  • Purchases or sells capacity based on demand and growth rates of the intended segment;
  • Determines automation levels for each product.

Each line has a first shift capacity. The capacity reflects the number of sensors that can be produced each year with an eight hour shift. The company can schedule a second eight hour shift, which allows the company to manufacture up to twice first shift capacity, however second shift labor costs are 50% higher than first shift.

Each line has an automation rating. Labor costs for lines with higher ratings are less than those with lower ratings, however:

  • Increasing automation is expensive, as machines must be purchased to replace workers;
  • R&D projects for products with higher automation take longer relative to products with lower automation– this is because lines with higher automation have more machines to re-engineer.

Increases in capacity and changes in automation take a full year to implement. Sales of capacity are immediate. Selling all of an assembly line's capacity discontinues the associated sensor– it is no longer available for sale.