Congratulations, you are now in charge of an electronic sensor manufacturing company. Your company was formed when a former monopoly was broken up into identical competitors. Although its financial results are respectable, your company markets an aging product line. To become a market leader, you must improve your products, increase productivity and remain profitable despite downward price pressure.

In the next eight years, the sensor market will see a more than 200% increase in unit demand. Growth rates vary among the submarkets, otherwise known as market segments.

Your customers manufacture a variety of products that need sensors to measure physical conditions such as speed, temperature and pressure.

Your company needs you to coordinate strategy and tactics across all functional areas of your company:

• Research & Development or R&D
• Marketing
• Production
• Finance

Tip: Many simulations use additional modules: Human Resources, Total Quality Management, Labor Negotiation and Advanced Marketing.