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3 The CapstoneŽ Courier Print
Topic Contents
3 The CapstoneŽ Courier
3.2 Segment Analyses
3.3 Market Share Report And Perceptual Map
3.4 HR/TQM/Sustainability Report
3.5 Courier Tour

Customer purchases and sensor company financial results are reported in an industry newsletter called The Capstone® Courier. The Courier is available from two locations:

  • On the website, login to your simulation then click the Reports link;
  • From Capstone.xls, click Courier in the menu bar.

Tip: The Courier displays Last Year's Results, for example, the Courier available at the start of Round 2 will display the results for Round 1. The Courier available at the start of Round 1 displays Last Year's Results for Round 0, when all companies have equal standing.

Successful companies will study the Courier to understand the marketplace and find opportunities. As the simulation progresses and strategies are implemented, company results will begin to vary.

3.1 Front Page, Stock & Bond Summaries, Financial Statements And Production Analysis

Use the Front Page of the Courier to see a snapshot of last year's results (Figure 3.1). Be sure to compare your company's sales , profits and cumulative profits with the competitions'.

Page 2, Stock and Bond Summaries, reports stock prices and bond ratings for all companies.

Page 3, Financial Statements, surveys each company's cash flow, balance sheet and income statements. This will give you an idea of your competitors' financial health.

Are your competitors investing in capacity and automation? - The Financial Statements Survey reports the cost of plant improvements for all companies. - The Production Analysis reports capacity and automation ratings for the upcoming round.

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Figure 3.1 Front Page of the Courier : Includes Selected Financial Statistics..

Page 4, The Production Analysis, reports detailed information about each product in the market, including sales and inventory levels, price, material cost and labor cost. Are you or your competitors building excess inventory? Excess inventory puts pressure on profits (see 9. FORECASTING).

The Production Analysis also reports product revision dates. Does a competitor have a product with a revision date in the year after the year of the report? This indicates a long repositioning project that will possibly put that product into another segment.

Tip:  If a revision date has yet to conclude, the Courier will report the product's current performance, size and MTBF. The new coordinates and MTBF will not be revealed until after the completion of the project.

Check your competitors' automation, capacity and plant utilization. Increases in automation reduce labor costs and this could indicate competitors might drop prices for those products. Did a competitor reduce capacity? Selling capacity reduces assets; running the remaining capacity at 150% to 200% can improve Return on Assets (ROA).

Tip:  The Production Analysis will report the release date (but not the coordinates) of a new product if:- Production capacity is purchased:- A promotion budget is entered; or- A sales budget is entered.