5.2.4 Age In The Fine Cut

In the fine cut, customers assess each product's age and award a score based upon their preferences. For example, Traditional customers prefer products that are 2 years old. Products with that age are given a score of 10 (see Figure 5.8). Age assessments vary from segment to segment (Figures 5.8 - 5.12). Within each segment, products with higher scores (green areas) generally outsell products with lower scores; products with ages in the orange areas can be revised by Research & Development. (see 6.1.4 A Product's Age).

Figure 5.8 Traditional Preferred Age: Customers prefer products in the 2 year range (green area).

Figure 5.9 Low End Preferred Age: Customers want products in the 7 year range (green area).

Figure 5.10 High End Preferred Age: Customers demand newer products (green area).

Figure 5.11 Performance Preferred Age: Customers want products in the 1 year range (green area).

Figure 5.12 Size Preferred Age: Customers prefer products in the 1.5 year range (green area).

Tip:The Buying Criteria on the Courier's Segment Analyses report the age preference and its overall importance to the purchase decision.