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5 The Purchase Decision Print
Topic Contents
5 The Purchase Decision
5.2 The Fine Cut
5.2.2 Price In The Fine Cut
5.2.4 Age In The Fine Cut
5.3 Marketing Factors
5.4 Seller's Market
5.5 Market Sizes and Growth

5.5 Market Sizes and Growth

5.5.1 Market Size By Unit

The low technology segments (Traditional and Low End) dominated the beginning (Round 0) sensor market in units sold (Table 5.1). However, the Traditional and Low End growth rates trail the growth rates for High End, Performance and Size (Table 5.2). By year five, High End, Performance and Size will command a greater percentage of the overall market (Table 5.3).

Table 5.1 Last Year's Unit Sales Percentage

Traditional Low End High End Performance Size
32.4% 39.3% 11.2% 8.4% 8.7%

Table 5.2  Segment Growth Rates

Traditional Low End High End Performance Size
9.2% 11.7% 16.2% 19.8% 18.3%

Table 5.3  5 Year Unit Sales Percentages

Traditional Low End High End Performance Size
27.5% 37.3% 12.9% 11.3% 11.0%

5.5.2 Market Size By Dollar

The low technology segments (Traditional and Low End) dominated the Round 0 sensor market in dollars (Table 5.4). Unlike unit demand, the five-year dollar value for each segment is impossible to predict due to downward price pressure. Table 5.5 uses the beginning (Round 0) price data to display the dollar percentage for each segment in five years if prices are not adjusted.

Table 5.4 Last Year's Dollar Percentages

Traditional Low End High End Performance Size
32.3% 31.0% 15.6% 10.4% 10.7%

Table 5.5 5 Year Dollar Forecast: If current prices do not change.

Traditional Low End High End Performance Size
27.6% 28.2% 17.7% 13.4% 13.1%