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Can we move an existing product to another segment?
Can we name products anything we like?
Do the segments move gradually or in a big jump each year?
Do we zero out the product in R and D when retiring it?
How do we add a new product?
What drives material costs?
What drives the length of R and D projects?
What is a Perceptual Map?
What is produced and sold before the revision date?
Why are my R and D cells locked?