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How can we organize our company? Print
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How can we organize our company?
Organization
Saving Decisions
Product Manager
Segment Manager
Functional Manager
Competitive Intelligence Officer
Coordination Concerns
Tactical Mistakes
Each team member can assume one or more roles.


• Product Manager: Responsible for one of the five products in your starting product line.
• Segment Manager: Responsible for one of the five market segments.
• Functional Manager: Responsible for R&D, Marketing, Production, or Finance.
• Competitive Intelligence Officer: Responsible for predicting the behavior of one of your competitors.



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