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Page 5 of 7 Competitive Intelligence Officer
The Competitive Intelligence Officer's task is to see the market, and especially their company, through the eyes of the competitor. They answer these questions for their company:
• How does this competitor measure success?
• What segments matter most to them?
• What are they doing to achieve competitive advantage?
• What will they do with their product line next year? In two years?
• Is "our" company a threat to the competition?
• What could the competition do that is not in "our" company's interest?
• How can "our" company influence the competition to do what "we" want?
Each round, Competitive Intelligence Officers present a Competitive strategy in the form of, "If I were them, I would...." They should then recommend tactics designed to counter or neutralize their moves.
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