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Role Assignment
Product Manager
Segment Manager
Functional Manager
Competitive Intelligence Officer
Coordination Concerns
Tactical Mistakes
You are free to decide how to organize your company. The chart below shows a company organized via Functional Managers (it includes additional modules which might not be used in your simulation). Your company might prefer to make R&D, Marketing and Production decisions via Product Managers, Segment Managers, or an amalgamation of Functional, Product and Segment managers. However you choose to organize, keep in mind that clearly defined work assignments increase efficiency and improve communication.





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