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Page 7 of 7 Tactical Mistakes
In all cases, when the team makes a tactical blunder, at least two functional managers are responsible. Here are some common mistakes:
• The company invents a product but forgets to buy plant and equipment for it. (R&D and Production breakdown.)
• The company takes an emergency loan because inventory levels increase. (Marketing, Production and Finance.)
• The company selects performance measures inconsistent with their strategy. For example, a "niche" company chooses to be measured by overall market share. (Marketing and Finance.)
• The company repositions a product from the High End segment to the Traditional segment, but does not address their material and labor costs. (Marketing, R&D, and Production.)
• The Finance Manager makes decisions before knowing the budget demands of all R&D, Marketing and Production decisions.
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