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What drives the length of R and D projects? |
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Page 3 of 3 Tip:
If you abandon a segment, then decide later to reenter the segment, the project length is a function of the distance from your closest project to the new product. Usually this implies a "quantum jump" project which takes 2.5 to 3.0 years to complete. Therefore, it is easier for High Tech companies to reenter the Low Tech segments than it is for Low Tech companies to reenter the High Tech segment.
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