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Page 1 of 2 The Marketing Department controls each sensor’s:
• Price: customers want sensors priced within expected price ranges;
• Promotion Budget: The department sets a promotion budget for each sensor. Promo budgets create awareness by letting customers know your sensors are available. 100% awareness means every customer knows about the sensor;
• Sales Budget: The department sets a sales budget for each sensor. Sales budgets build accessibility via salespeople and distribution systems. 100% accessibility means every customer can locate your product.
• Promotion and sales budgets for each sensor affect sales. In general, higher budgets increase demand. However, the department can choose to hold the line on these budgets, and increase demand with lower prices. The Marketing Department also develops sales forecasts.
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