Capstone Wrapped

8 Rounds.
6 Teams.
One Wild Ride.

The class started with identical spreadsheets. They built a $1.12B industry across five market segments — and ended up in six completely different places.

34
Products Built
$7.39B
Cumulative Revenue
2,319
Total Employees
$1.50B
Market Cap Growth
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From Parity to
Dramatic Divergence

Six teams started in the same place. By Round 8, their stock prices ranged from $1 to $349. The only thing that differed was the decisions.
— The Data
Six identical starting points. Watch what happens.
Stock price trajectories for all 6 teams across 8 rounds of simulationStock Price$0$20$60$100$140$180$220$260$300$340$380R0R1R2R3R4R5R6R7R8BAL $349.43ERI $335.97DIG $203.95AND $41.24CHE $1FER $1
Andrews
Baldwin
Chester
Digby
Erie
Ferris
From $34.25 to a 349:1 spread. Same market. Same starting capital. Different decisions.

Every Team Has
a Story

Not who won or lost — but the decisions that made each team's journey unique.

Baldwin
The Margin Machine
Baldwin closed Round 8 with $94.7M profit on a 56.95% contribution margin, and the line tells the whole story: every one of its six products cleared 46% margin, from Performance up to Low End and Traditional. The team led the Performance segment and held a 48.6% market share in Size — the single biggest segment share any team held in the sim. Sustained productivity-module investment from Round 4 onward cut labor and administrative costs deeply, so the volume Baldwin ran through full plant utilization converted to profit rather than carrying cost. Cumulative profit reached $313.95M, the highest in the class.
$313.95M
Cumulative Profit
56.95%
R8 Contribution Margin
Erie
The Comeback
Erie posted the class's highest final-round contribution margin at 57.38% and an $81.1M Round 8 profit — remarkable for a team whose stock had fallen to $10.25 by Round 2 after back-to-back early losses. From there Erie climbed every round, and by the close it was one of only two teams (with Baldwin) competing profitably across all five segments at once, holding strong Performance and Size shares behind Baldwin's segment-leading positions. The turnaround ran on the same engine as the leaders: a high productivity index and aggressive cost reduction that lifted its Low End and Traditional products to margins near 60% and above. Cumulative profit finished at $233.18M and the stock recovered all the way to $335.97.
57.38%
R8 Contribution Margin
$233.18M
Cumulative Profit
Digby
The Builder
Digby ran the broadest, highest-volume operation in the class and reached the highest productivity index any team posted. It owned Traditional at 39.6% market share and led Low End at 35.7%, anchored by its high-volume Low End and Traditional products. The breadth carried real cost discipline, with overhead falling steadily through the sim, and Digby earned $74.5M in Round 8 profit. A single losing round in Round 4 dented the stock mid-sim, but profitable rounds followed and cumulative profit closed at $163.87M.
130
Productivity Index
$163.87M
Cumulative Profit
Andrews
The Early Front-Runner
Andrews led the class through the first three rounds — a 39.01% contribution margin and $40.8M cumulative profit by Round 3 put it ahead — built on Able, which carried a 30.5% margin in Traditional all the way to the close. From Round 5 the picture changed: three emergency loans arrived across Rounds 5 through 7 as operating losses mounted, and by Round 8 four of Andrews's products had been repositioned into the Low End segment, where they sat largely unsold against deep inventory. The team finished cumulatively positive at $32.4M and the stock recovered off the floor it touched in Round 6. Able's steady Traditional position — Andrews held 19.9% of the segment — was the through-line that held.
$40.8M
Cumulative Profit By R3
$32.4M
Final Cumulative Profit
Chester
The Last Product Standing
Chester's surviving product, Cake, earned a 47.2% contribution margin in Traditional in the final round — proof the team could build a profitable product even at the end. Chester started strong, sitting second on stock after Round 1, but two large operating losses in Rounds 5 and 6 forced emergency loans of $99.5M and $72.0M and dropped the stock to the $1.00 floor. The team responded by paring the line all the way down to that one product, which let Round 8 itself return to profit at $12.4M even as cumulative profit stayed at -$45.3M. By the close Chester ran the leanest operation in the class — 51 employees on a single Traditional play.
47.2%
R8 Contribution Margin (Cake)
$12.4M
R8 Profit
Ferris
The Premium Specialist
Ferris concentrated on the premium end of the market — High End, Performance, and Size — and held real share there, leading no segment outright but reaching 18.2% in Performance with Foam and Fume at the close. The challenge was cost: the team's products carried labor costs near $12-14 per unit in Round 8, well above the leaders' sub-$4 figures, which compressed margins even on strong-design products. A single emergency loan in Round 7 bridged an operating loss, and Ferris finished with cumulative profit of -$47.4M. The design work was sound; the production economics never caught up.
18.2%
Performance Segment Share
3
Segments Held (High End, Performance, Size)

What Actually
Happened to the Money

Stock price reflects perception. Cumulative profit reflects reality.

Cumulative Profit
Stock
$0
Baldwin
$314M
$349.43
Erie
$233M
$335.97
Digby
$164M
$203.95
Andrews
$32M
$41.24
Chester
-$45M
$1.00
Ferris
-$47M
$1.00
Stock price and cumulative profit lined up almost exactly — the market read this class's operations cleanly.

Five Segments.
Five Different Battles.

Your class didn't just compete — they organically created entirely different competitive structures in each segment.

Traditional

The Comfort Zone
Digby ran away with the segment at 39.6% market share — a clear length ahead of the trio bunched behind it (Andrews 19.9%, Erie 19.8%, Baldwin 15.8%) — while Chester clung to 4.9% on its single surviving product and Ferris never entered at all.
DIG
39.6%
AND
19.9%
ERI
19.8%
BAL
15.8%
CHE
4.9%

Low End

The Price War
The largest segment in the industry by units, and the most crowded: Digby led at 35.7% market share with Erie (26.4%) and Baldwin (23.6%) close behind, Andrews trailing at 13.9% after converging four products here. Chester held a token 0.3% and Ferris sat it out entirely.
DIG
35.7%
ERI
26.4%
BAL
23.6%
AND
13.9%
CHE
0.3%

High End

The Premium Play
A genuine four-way fight — Baldwin (32.8%) and Digby (32.5%) finished neck and neck for the lead with Erie (24.2%) close behind, and Ferris took the last 10.5%. Andrews and Chester never built here.
BAL
32.8%
DIG
32.5%
ERI
24.2%
FER
10.5%

Performance

The Engineering Race
One of two segments contested by only three teams. Baldwin led at 43.4% market share with Erie pressing at 38.5%, and Ferris held the remaining 18.2% — the premium specialist's best foothold. Andrews, Chester, and Digby were all absent.
BAL
43.4%
ERI
38.5%
FER
18.2%

Size

The Scale Game
The same three premium contestants as Performance, with Baldwin even more dominant: 48.6% market share — the single biggest segment share any team held in the sim — against Erie's 36.3% and Ferris's 15.2%. No one else competed here.
BAL
48.6%
ERI
36.3%
FER
15.2%

The Records Your
Class Set

The records your class set — and a few moments only the data noticed.

130
Top Productivity Index
Digby reached the highest productivity index any team posted
48.6%
Largest Segment Share
Baldwin's Size market share, the single largest segment share held by any team in the sim
5
All Five Segments
Erie competed profitably across all five segments in Round 8 — one of only two teams (with Baldwin) to do so, on the class's highest final margin
$335.97
Stock Recovery
Erie climbed every round from a $10.25 stock-price trough in Round 2 to a top-two close at $335.97 stock
6.15M
Highest-Volume Product
Digby's Daze moved 6.15M units at a 53.4% margin in Round 8 — the highest-volume single product in the class, profitable at scale
47.2%
Last Product Standing
Chester's surviving product, Cake, closed at a 47.2% margin in Traditional, lifting Round 8 to $12.4M profit on a single-product line
$40.8M
Cumulative Profit by R3
Andrews led the class in cumulative profit through Round 3, with Able holding 19.9% Traditional segment share to the end
18.2%
Premium-Segment Hold
Ferris held 18.2% Performance share at the close, with sustained positioning across High End, Performance, and Size

Debates Your Class
Will Keep Having

The best simulations don't give answers — they surface questions worth wrestling with.

Andrews led for three rounds and finished sixth on stock — what broke?

Andrews led the class in cumulative profit through Round 3, then took three emergency loans and converged four products into the Low End segment. Was the collapse a capacity-and-cost problem that any early leader could have hit, or did the four-products-into-one-segment move itself destroy the position — and at what round was recovery still on the table?

Erie fell to a $10.25 stock in Round 2 and finished second — Chester sat second after Round 1 and finished at the floor. Same early swing, opposite endings.

Both teams hit serious early trouble, but Erie reset into broad five-segment coverage with deep productivity investment while Chester's losses compounded into $171M of emergency loans before it contracted. What did Erie do in Rounds 3 and 4 that Chester couldn't, and is the lesson about the speed of the response or the direction of it?

Erie posted the highest final margin in the class; Baldwin posted the highest cumulative profit and won. Are those the same achievement or two different bets?

Erie's 57.38% Round 8 margin edged Baldwin's 56.95%, yet Baldwin's $313.95M cumulative profit cleared Erie's $233.18M by a wide gap. One team optimized the final-round economics; the other compounded earlier and harder. Which is the better demonstration of a winning strategy — peak efficiency at the close, or the steeper compounding that got there first?