Textbook Bundle
Analysis and formulation, from the text. Implementation, from the simulation.
Pair Frank Rothaermel's Strategic Management, built on his widely taught AFI framework, with the Capstone Business Simulation. Students learn to analyze and formulate, then implement under real competitive pressure, for only $46 more.
I'm thrilled to pair the number one Strategic Management text with the market-leading strategy simulation, Capstone. This discounted, all-digital bundle allows students and professional learners to bridge the knowing and doing gap and positions them for a competitive advantage in the marketplace.
Author of Strategic Management, a market-leading strategy text (McGraw-Hill, 6e).
The AFI framework, completed.
Rothaermel built strategy around three moves: Analysis, Formulation, and Implementation. His text teaches students to analyze industries and formulate a strategy. Capstone is where implementation gets real, they make the calls, coordinate R&D, marketing, production, and finance, and live with the results, round after round.
It's the part of the framework a textbook can describe but never quite deliver, and the reason the two belong together.
Everything students need to apply the theory.
The bundle carries the resources that turn Rothaermel's framework into practice, praised as "a long-overdue bridge between academia and the business world."
Mini Cases
Take key concepts from the simulation and pair them with real implementation examples from real companies.
Chapter Cases
Opening and closing cases in every chapter that frame the concepts and put them in context.
Full-Length Cases
Over 20 revised and updated real-world business dilemmas that stretch students from ideas to decisions.
Strategy Team Project
Available for every chapter, and applicable to any company, for a complete strategic-management analysis.
Integration Manual
Maps the eText directly to Capstone, so the framework students read carries straight into the calls they make:
- Exercises
- Discussion points
- Questions and answers
See how Frank teaches the bundle.
Dr. Rothaermel outlines how he bridges the knowing-doing gap, carrying the knowledge from his textbook straight into its application in Capstone.
Complete the framework.
Request a review copy of Rothaermel's Strategic Management and see the eText and resources for yourself.