Combines theory and practice into an effective new approach to the study of strategic management. It applies traditional theoretical principles and analytical frameworks to today’s dynamic business climate.
The 6th edition also includes new “Managing in Markets” questions to expand discussion in your course as well as new sections related to Managing Innovation and International Strategy.
- Chapter PowerPoint Decks
- Chapter Notes
- Strategy Case Map
- Test Bank
- Capstone, Capstone 2.0, CapsimGlobal