Who We Are
Capsim is a global leader in business simulation technology and services designed to teach business acumen in any learning environment.
Time and time again, research has shown that people learn best by doing. That's why over 900,000 participants have been impacted by Capsim. Placing individuals and teams in real life competitive business environments creates a more powerful, engaging and realistic learning experience than can be taught through case studies or textbooks.
Since 1985, we've created multiple simulations that build business acumen, team building and critical thinking skills in participants – and the services and support to back them up at any time. As Capsim has grown over the years, one theme has always remained the same – simulations provide the most effective way of building business acumen.
What We Believe
Our mission is to be at the forefront of today's business education solutions, shaping the development of leaders through the most advanced simulation technology, products and services. We seek to create exceptional, measurable learning environments, while providing real data to substantiate learning concepts.
Our vision is to be a powerful ally and partner in the education and training field, bringing theory to life and providing thought leadership to both academic and corporate communities.
What We Do
President Dan Smith and CEO Craig Watters founded Capsim in 1985 after building simulation prototypes while students at Kellogg School of Management. Dan wrote business simulations as an MBA student in order to hone his learning. He published his results, which became the starting point for the Capsim simulation library.
Capsim initially provided business education and training to executives. Taking advantage of the internet expansion in the 1990′s, the company entered the academic arena to reach business professors and their students. The company continues to develop new programs and simulations to support the needs of both instructors and aspiring business people around the world.
Capsim was the first to offer real-world online business simulations for corporate training and academic curricula. Some of Capsim's firsts include:
- Building a simulation-based assessment tool for individual, class, curriculum and accreditation benchmarking
- Integrating case studies and business models with online simulation technology for customized learning programs
- Engaging +100,000 users worldwide annually
- Providing comprehensive, expert live support for all instructors and students
- Growing an active global user community to consistently build and improve an application and business case library
- Introducing a fail-safe technology platform of mirrored servers for maintaining zero downtime
"Simulations are about deep practice. They ask us to solve problems at the limits of our capabilities. As we push against our own envelope, we can witness the incremental improvement in ourselves over time."
Dan began writing business simulations as an MBA student to improve his own learning, and subsequently published the results. His early simulations served as the starting point for the Capsim library.
In 1985, Dan founded Capsim and designed custom simulations for corporate clients. In 1990s, as the Internet became established, the company entered the academic market with an innovative solution to the need for skills-based learning in the business curriculum.
Dan leads a team of business and learning specialists who create new tools and programs to help instructors deliver powerful learning experiences. Under Dan's leadership, Capsim continues to develop new programs and simulations to support the changing needs of instructors and aspiring and active business people around the world.
"The only thing that makes corporate training worth the time and money it costs is if, when you walk out, you do something different."
Craig Watters has more than 30 years of experience developing and delivering executive education programs across the United States, Europe and Asia/Pacific regions. Craig joined Dan to set up Capsim in the 1980s, after they met at Northwestern University. He relocated to Sydney, Australia, representing Capsim in the Asia/Pacific in 2013.
Throughout his career, Craig has worked closely with executives, managers, and supervisors at General Electric, Samsung, Caterpillar, General Motors, Goldman Sachs, Sony Music Entertainment, Microsoft and many other companies to create dynamic face-to-face and Internet-based leadership learning experiences.
Craig received his MBA in finance and decision sciences from the Kellogg School of Management, Northwestern University and his PhD in industrial engineering from Northwestern University.
"At Capsim, everyday we strive to delight our customers. From providing unlimited, free training and support to our professors, corporate trainers and participants to creating new products and features based on the feedback we hear from our users, everything we do has one goal: to make each customer's experience the best it can be. At every stage, we put our customers first."
Reda manages the day-to-day operations of Capsim as the Vice President, with a specific focus on optimizing the customer experience. During his tenure at Capsim he has held roles in multiple departments, including Product Development, Sales & Marketing, Product Management and Customer Service. In addition to his role at Capsim, he serves as an Adjunct Professor at DePaul University, the same place he earned his MBA.
Reda can be reached at: Reda.Chafai@Capsim.com
"Capsim's commitment to excellence and service is remarkable. I love being part of a team that pulls together to achieve a goal."
As Director of Business Development and Marketing, Carter is responsible for developing and communicating Capsim's message, nurturing partnerships and ensuring that our customers and users get the most out of our products and services. Prior to joining Capsim, Carter worked in product development and strategy for Follett and McGraw-Hill Education. Carter received an MBA in Marketing from the Owen Graduate School of Management at Vanderbilt University.
Claudia's main priorities include ensuring all of our academic clients receive superb training and support by the Client Relationship Consultants, as well as promoting Capsim's simulations. With a background in sales operations and process improvement, Claudia is creating smooth internal processes for her team to follow. Her goal is to continually improve Capsim's client support and always exceed customer expectations.
"Our goal is to give each professor we work with a smooth and rewarding experience that they won't forget. And if that doesn't happen, I would like to hear about it! I aim to focus my team on continual improvement."
"We want to give our users an experience like they have never had throughout their professional development. Capsim fosters an environment of creativity, integrity, and passion amongst employees – which makes each day exciting."
Jordan manages Capsim's Product Design & Development team, offering his experience from working in management and sales for IT support services prior to joining the Capsim team. Within Capsim, Jordan has held many roles including customer support, marketing and sales, corporate training, and product management. Jordan is currently working towards his MBA at Elmhurst College.
"I love the team I work with and find my job very fulfilling."
Daisy brought to Capsim a wealth of experience in her field and -something some of her colleagues still find amazing -an absolute passion for accounting. In record time she completely revamped our accounting functions and internal processes and has built an energetic team of young staff accountants and interns to help with the work.
"At Capsim, there is no shortage of opportunities to hone my critical and creative thinking, accounting and management skills. It is very satisfying to be part of a company that teaches excellent business processes and be able to put it to work so that the accounting department runs in an efficient and effective manner."
"The growth and opportunity for new challenges here at Capsim keeps me on my toes."
In her role, Amanda is responsible for the management and delivery of Capsim's online and onsite programs. Amanda's team has many years of experience with the simulation and are eager to help facilitate a flawless program for any audience. Prior to joining Capsim, Amanda worked in consulting and internal strategy and received her MBA from the Kelley School of Business at Indiana University.
"I want users to have the best experience possible."
Mike manages a team dedicated to the front end development of Capsim's web applications. Mike ensures that our simulations are developed with cross-browser compatibility, usability, accessibility and performance in mind.
"One of the most rewarding parts of the job is my interaction with my team. We are always collaborating on projects and helping each other troubleshoot. It's definitely a team effort."
"There is never a dull moment at Capsim. By constantly looking for ways to make things more efficient, there is always a lot to do."
As IT Manager, Carlos provides an infrastructure that can meet the needs of Capsim both internally and externally. The infrastructure begins with devices such as phones, computers, printers and servers, but beyond hardware, IT is also responsible for making sure that the software which we need to run on, does so.
"You learn that it's not just about making all those pieces of hardware and software talk to each other. More importantly the core of the issues, and thus their solutions, come from the people which use all the hardware and software components on a daily basis — my coworkers."
Stef is responsible for the work done on the underlying architecture and business logic of our simulations. He and his team dedicate their time to ensuring the integrity of all data output by the simulation
"My job is challenging, but creating the most elaborate and comprehensive simulations on the market is very rewarding."