Business Simulations

Provide learners real-world experience in a fun, engaging and competitive environment.

Vector image of five people surrounded by various technology devices and charts

HOW IT WORKS

Bring business learning to life.

Our business simulations place individuals in the role of executive management at a multi-million dollar company, competing directly against other real or simulated teams to grab market share and grow their business.

1. Analyze

Participants begin by analyzing the industry, the markets and their competition by reading reports.

2. Formulate

Participants use the information gathered to formulate a business strategy to grow their business.

3. Execute

Participants execute key decisions across the four major functions: R&D, Marketing, Production and Finance.

Open laptop screen showing Capsim business simulation screenshot

OUR SIMULATIONS

Discover the simulation that's right for you.

Our suite of business simulations create comprehensive learning environments across the entire business curriculum.

capsimcore-logo-white

Complexity: green-bullet-pointgrey-bullet-point

Market Segments: 2

Products: 1 – 4

International Market: No

Scoring Method: 5-star

Ideal Courses: Entry-level Business

capsimglobal-logo-white

Complexity: green-bullet-pointgreen-bullet-pointgrey-bullet-point

Market Segments: 2

Products: 1 – 4

International Market: Yes

Scoring Method: Balanced Scorecard

Ideal Courses: International Business

capstone-2-logo-white

Complexity: green-bullet-pointgreen-bullet-pointgreen-bullet-point

Market Segments: 5

Products: 1 – 4

International Market: No

Scoring Method: Balanced Scorecard

Ideal Courses: Capstone & Strategic Management

capsimops-logo-white

Complexity: green-bullet-pointgreen-bullet-pointgreen-bullet-point

Market Segments: 2

Products: 1 – 4

International Market: No

Scoring Method: 5-star

Ideal Courses: Operations & Supply Chain Management

FEATURES

Simplify the learning experience.

Our simulations boast an intuitive and streamlined user experience with a plethora of features to guide participants so you can focus more time and energy on the things that matter most to you.

Participant Experience

Streamlined Onboarding

Gets participants ready to make informed business decisions in as little as 45 minutes.

User-centered Design

Offers an intuitive and streamlined interface to make decision-making a breeze.

Real-time Alerts

Keep participants from making critical errors and falling into common pitfalls.

Auto-recalculation

Provides participants with the immediate impact of their decisions.

Instructor Experience

Automated Debriefs

Highlight critical information from every round to guide future decision-making.

Integrated Gradebook

Provides easy access to individual participant results to capitalize on learning opportunities.

LMS Integration

Streamlines administration and boosts productivity with Single Sign-On (SSO).

User-centered Design

Ensures accessibility standards are met to answer the learning needs of every participant.

CUSTOM MODULES

Personalize the learning experience.

Integrate custom modules containing key decisions and corresponding impacts to tailor the simulation experience around the themes, topics, and objectives that matter most to you.

Connect theory to application through real-world experience.

css.php
capsimcore logo

Description

CapsimCore is a simple and easy-to-use business simulation geared toward entry-level courses and programs, such as Introduction to Business. It focuses on fundamental business concepts and is the ideal starting point for participants’ business education.

Scenario

Participants take over a company that manufactures sensors – devices found in phones, vehicles, and much more. The company was created when the government split a monopoly into identical competitors. As competition rises, it’s up to participants to improve their products, marketing efforts, production, and finances to gain market share.

Decisions

Participants make decisions in:

  • Research & Development
  • Marketing
  • Production
  • Finance

Scoring

CapsimCore uses a 5-star Summary to measure performance. Stars are earned by improving on five key performance indicators (KPIs) from round to round. This model is simple for participants to grasp and promotes incremental and sustainable growth.

Participants are measured on the following five KPIs:

  • Revenue
  • Profit
  • Contribution Margin
  • Stock Price
  • Avoiding an Emergency Loan
capsimcore-scoring-metrics
capsimglobal logo

Description

CapsimGlobal is an international business simulation geared toward entry-level and intermediate business courses with an international focus. It explores the numerous challenges that come along with running a company in a global setting.

Scenario

Participants take over a company that creates and sells genetic testing devices to the medical industry. The company was created when the government split a monopoly into identical competitors. It’s up to participants to analyze the market, choose a global strategy, and determine which geographical regions to enter – China, Germany, or the United States. Each region has different customer expectations and market conditions.

Decisions

Participants make decisions in:

  • Research & Development
  • Marketing
  • Production
  • Finance

Scoring

CapsimGlobal uses the four pillars of the Balanced Scorecard to measure performance:

Financial

  • Profit
  • Return on Assets (ROA)
  • Market Cap
  • Debt/Asset Ration

Customer

  • Customer Buying Criteria
  • Awareness
  • Accessibility
  • Market Penetration

Internal Business Process

  • Contribution Margin
  • Capacity Utilization
  • Market Share
  • Market Share Growth

Learning & Growth

  • Employee Turnover
  • Profits/Employee
  • Market Price/Employee
  • Sales/Employee
Capstone 2.0 logo

Description

Capstone 2.0 is an advanced strategic management simulation geared toward Capstone, Strategic Management, and MBA courses. It challenges participants to apply the knowledge they’ve learned across all disciplines of business to develop a corporate strategy.

Scenario

Participants take over a multi-million dollar company that manufactures sensors – devices found in phones, vehicles, and much more. Although last year’s financial results were decent, they’re starting to fall behind on the innovation curve. Issues across every department threaten their ability to retain existing or compete for additional market share. It’s up to participants to inject new life into their production strategy, marketing efforts, and finances to establish sustainable growth.

Decisions

Participants make decisions in:

  • Research & Development
  • Marketing
  • Production
  • Finance

Scoring

Capstone 2.0 uses the four pillars of the Balanced Scorecard to measure performance:

Financial

  • Stock Price
  • Profit
  • Leverage

Customer

  • Customer Buying Criteria
  • Awareness
  • Accessibility
  • Product Count
  • SG&A Expense

Internal Business Process

  • Contribution Margin
  • Plant Utilization
  • Days of Working Capital
  • Stock-out Costs
  • Inventory Carrying Costs

Learning & Growth

  • Employee Turnover
  • Employee Productivity
  • Profits/Employee
  • Assets/Employee
  • Sales/Employee
capsimops logo

Description

CapsimOps is a strategic operations simulation geared toward Operations and Supply Chain management courses. It focuses on the importance of operational decision-making and understanding how these decisions impact all departments.

Scenario

Participants take over a company that manufactures sensors – devices found in phones, vehicles, and much more – and is experiencing little sales and negative profits. It’s up to them, as Operations Experts, to come in and implement new processes to improve performance and effectively deal with high inventory carrying costs and low production yield.

Decisions

Participants make decisions in:

  • Research & Development
  • Marketing
  • Production
  • Finance
  • Advanced Operations

Scoring

CapsimOps uses a 5-star Summary to measure performance. Stars are earned by improving on five key performance indicators (KPIs) from round to round. This model promotes incremental and sustainable growth, which is essential for companies as they seek to improve operations and compete in the marketplace.

Participants are measured on the following five KPIs:

  • Return on Assets (ROA)
  • Asset Turnover
  • Inventory Turnover
  • Contribution Margin
  • Sales
A scoring table with five columns and 1 row with each column holding one yellow star

Research Improvements

Students can venture into the exciting world of research to develop unique technologies which can impact R&D cycle times, material costs, and product demand.

Global Initiatives

Students are required to develop their marketing and human resources strategies across the globe, adding an international twist to their simulation experience.

Human Resources

Students can impact employee turnover and productivity through various HR initiatives, including Training & Development, Recruitment & Retention, and Sales Team Compensation.

Local Suppliers

Students can decide to source local materials for manufacturing, impacting product awareness, administrative and material costs, production after adjustment, and turnover rate.

Community Involvement

Students can invest part of their company’s profits back into the community, impacting awareness and accessibility, labor and material costs, and product demand.

Total Quality Management

Students can invest in sustainability programs, benchmarking, and inventory systems that will impact material, labor, and administrative costs, as well as R&D cycle times.

Management Consulting

Students can invest in a Management Consulting firm to improve their company’s overall performance by tackling operational inefficiencies through wide-ranging services.

Internet of Things

Students can connect their products to a cloud-based platform that is designed to collect and exchange data, improving overall performance and efficiency.

Technology Licensing

Students can acquire, license, and leverage new technology platforms to streamline business operations and improve their company’s bottom line.

Management Consulting Module

This module allows students to invest in a Management Consulting firm to improve their company’s overall performance by tackling operational inefficiencies through wide-ranging services.

Department: Finance

Module Decisions:

1. Synergies – Students can invest in hiring management consultants who will identify startup acquisitions that will improve operational efficiency, predictive maintenance and artificial intelligence.

2. Licensing – Students can license their intellectual property to other firms for capital gains.

3. Digital Marketing – Students can invest in consultants who will utilize digital marketing tools to target their customers.

4. Lawyers – Students have the option to take legal action against a competitor who is infringing on one of their patents.